“Avelure Beauty is more than a beauty brand — it’s a reflection of my journey, my growth and everything I’ve learned along the way. It’s about confidence, self-care and creating a space where every client feels seen, valued and empowered.”

— Michelle Nomwa, Founder

My Why

Same Girl.
Bigger Dreams.

My journey in business started long before Avelure. I ran my own nail and hair business and later owned a fashion boutique on Greenwich Church Street. I loved being creative, working with people and building something of my own.

In between, I built a career in fintech and banking — a high-performance industry that sharpened my discipline, financial acumen and strategic mindset. Those years in the corporate world were not a detour. They were part of the foundation.

When my daughters were younger, I made the decision to step back and focus on being a mum. It was a season of pause — but my passion for beauty and entrepreneurship never left.

My Girls Keep Me Going

“Different chapters, same purpose — to make people feel good.”

A Fresh Start

August 2025 — Investing in the Craft

In August 2025, while still working full-time in a corporate role, I booked my professional nail training with Versatay Taylor (@naileducator_versataynails) — one of London’s most creative and respected nail educators based in Bromley, SE London.

In January 2026, I left my corporate job to pursue Avelure Beauty full-time. No looking back. Growth only comes when you are willing to go all in — and there is no other way.

Trained by one of London’s most respected nail educators

Going the Extra Mile

Sourcing the Best — From London to China

Quality is not something we talk about — it’s something we prove. I didn’t want to simply order products online and hope for the best. I wanted to see, touch and select every product myself, so that every client receives nothing less than the finest.

In April 2026, I travelled to China to personally source premium nail products, wigs and hair bundles directly from suppliers. Every gel colour, every wig — hand-picked with you in mind.

Premium nail colours

Premium wigs & hair

China, April 2026

At the wig supplier in China — handpicking every piece for Avelure Beauty

We also continue to source premium products here in the UK — including trusted brands such as High Products and the TNBL nail brand. We are always researching, testing and upgrading — because our clients deserve nothing but the best.

Where We Are Now

May 2026 — Avelure Beauty Opens Its Doors

Avelure Beauty officially opened in May 2026 — and the journey continues every single day. Since launching, I have secured a place on a course with a prestigious academy with salons across London, training at their Stratford Westfield location in September 2026. Each step is about raising the standard and bringing even more to every client.

This is not a new hobby — it’s a continuation of a lifelong passion, rooted in years of experience in business, beauty and people.

I am constantly learning, evolving and investing in my craft. Growth is not optional — it is a way of life.

“More than a beauty brand. A community, a journey and a future we’re building together.”

Thank you for being part of our story. This is only the beginning. ♥

— Michelle Nomwa, Founder • Avelure Beauty

Beauty. Discipline. Purpose.